23 April 2011

Roll out the green carpet as QFT and Jameson Whiskey announce three year partnership

In a perfect collaboration for Northern Ireland film fans, QFT has announced a new three year partnership with Jameson Irish Whiskey

The partnership brings together Northern Ireland’s foremost independent cinema with Jameson, the world’s number one Irish whiskey which has a celebrated reputation for supporting film projects worldwide, including the Jameson Empire Awards, Jameson Dublin International Film Festival and the Independent Spirit Awards. 
Speaking of the new association with Jameson Irish Whiskey, Susan Picken, Head of QFT said:

“The pairing of QFT and Jameson Irish Whiskey is both an obvious and exciting one.  QFT is the home of independent cinema in Northern Ireland and Jameson is a seriously playful brand which is as passionate about film as we are, as it both understands and supports the industry worldwide.”

As part of the new collaboration, QFT’s main cinema screen will be renamed Jameson Screen One, the QFT bar will be relaunched and Jameson and QFT will be developing a range of special events for Northern Ireland film fans.

Commenting on the new partnership, Jim Cummins, Managing Director at Dillon Bass said:
“Jameson is an alternative, contemporary and iconic Irish whiskey – globally renowned for its great taste, easygoing Irish character and affiliation with film. For over 13 years, Jameson has championed great movies, star-studded film festivals and up and coming film creators all over the world.
Like the movie industry, Jameson is a serious brand, that doesn't take life too seriously. This is why we're delighted to announce our recent sponsorship of QFT. This one of a kind, independent Belfast film theatre is a local gem, showcasing great movies of all kinds, from all over the world and Jameson is extremely proud to be involved with such a unique and pioneering cinema.”
To celebrate the launch of their partnership on Friday 6 May, QFT and Jameson have secured an exclusive preview screening of Attack the Block, a fast, funny, frightening action adventure movie from writer-director Joe Cornish (Adam and Joe).  Presented by Optimum Releasing, this hotly anticipated new release pits a teen gang against an invasion of savage alien monsters, turning a rundown London housing estate into a sci-fi playground and teenage street kids into heroes. It’s inner city versus outer space!

The film fun continues on Saturday 7 May, with Jameson presents... GoodFellas, the third in a series of special themed film experience events celebrating cult classics.  Hosted by Ralph McLean (BBC Northern Ireland), the event will feature complimentary Jameson and pizza courtesy of Little Wing Pizzeria, music, spot prizes and more! It all kicks off at 9.00pm in the QFT Bar, followed by the film screening at 10.00pm.

For further information and online booking for all QFT screenings and events, please visit www.queensfilmtheatre.com


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