Showing posts with label gael garcia bernal. Show all posts
Showing posts with label gael garcia bernal. Show all posts

7 February 2013

The Top 5 Advertising Campaigns ('No' Feature)

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Tomorrow Friday  8th February sees the UK&Irish release of Oscar Nominated NO starring Gael Garcia Bernal.

.Bernal is cynical advertising executive, Rene Saavedra, who is asked to spearhead the ‘NO’ campaign to bring democracy to Chile. How does he manage to create a campaign despite scant resources, scrutiny from colleagues sympathetic to the regime including ad agency colleagues and the secret police?

No is the true story of how the ad men toppled tyrant dictor General Augusto Pinochet in 1988 and to celebrate tomorrow's release we have a look a five of the best advertising campaigns that toppled the 'opposition'

1 Volkswagen's "Think Small" Campaign

Volkswagen completely destroyed the status quo for automobile ads with the “Think Small” campaign as the 50s and 60s were a time when cars were a fashion statements and an example of social status.  This was also a foreign car,a post-WWII German car no-less!
At the time the campaign was created, Americans didn’t buy small German cars and preferred instead big, conspicuous vehicles! So what did this Volkswagen ad do? It played right into the audience’s expectations: “You think I’m small? Yeah, I am and that’s what makes me special!”
Print advertisements for the campaign were filled mostly with white space, with a small image of the Beetle shown, which was meant to emphasize its simplicity and minimalism.


2 Clairol: Does She or Doesn’t She?

Clairol did the opposite of what most typical advertising campaign would do. They didn’t want every woman on the street running around saying they were using their product! They wanted women to understand that their product was so good, people wouldn’t be able to tell if they were using it or not.
The campaign became very effective and within six years, 70% of all adult women were colouring their hair, and Clairol’s sales increased by 413%!! The campaign was so successful and the products use so widespread that some US states  stopped asking women to list their hair colour on their driver's licenses.


3 Nike's "Just Do It"

One of the most recognised advertising slogans in history, Nike’s "Just Do It" was short, sweet and to the point. It reflected a human truth everyone could relate to: that drive to push yourself further as well as Nike’s can-do attitude. The campaign inspired a sense of grit, determination and passion and branded Nike as inescapable ‘cool’.

After the introduction of this advertising campaign Nike's market share jumped from 18% to 43%, and their sales exploded from $800 million a year in 1988 to upwards of $9.2 billion in 1998.


4 Got Milk?

The California Milk Processor Board needed to reverse plunging industry sales of milk and its "Got Milk?" marketing campaign not only helped turn around milk sales in the US but also changed the face of consumer marketing forever. This ingenious advertising campaign inspired people the world over to drink cow’s milk and was supported by children, animals, style icons, and celebrities, each sporting the iconic milk moustache. The campaign has been running since 1993 and is one of the longest lasting campaigns ever.


5 MARLBORO MAN

Now one of the more controversial campaigns, the Marlboro Man ads inspired a generation of smokers branding it as cool and the only course of action for ‘real men’. Creating an entire lifestyle around the smoking of a Marlboro cigarette, the ads captured an ideal lifestyle that many aspired to.
The campaign transformed a once feminine product, associated with the slogan "Mild as May", into one that was masculine. Although there were many Marlboro Men, the cowboy proved to be the most popular which led to the "Marlboro Cowboy" and "Marlboro Country" campaigns.
Three men who appeared in Marlboro advertisements died of lung cancer, thus earning Marlboro cigarettes, the nickname "Cowboy killers"


NO is released in UK&Irish cinemas from tomorro Friday 8th February.

29 January 2013

Ask Gael Garcia Bernal A Question, In live Q&A For NO

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Gael Garcia Bernal is starring in 'No', the Oscar-nominated film looking at the referendum and ad campaign that helped force General Pinochet out of office.

Gael is no stranger to Amnesty, or to political films - he worked with us to create The Invisibles, four films which charted the dangerous journey across Mexico for migrants who are kidnapped, raped and sometimes murdered as they aim for America. He also played Ernesto Guevara (Che) in The Motorcycle Diaries.

Send us your questions for Gael - about his new film 'No', his previous work, or anything else - and we'll ask him a selection during a live Youtube broadcast on Thursday. Leave them as a comment, or ask them on Twitter using #AskGael

You can also send in your questions for Eugenio Garcia, one of the two advertising executives who created Chile's 'No' campaign, who Gael's character in 'No' is partly based.

The event is happening  in association with Amnesty International on Thursday 31st January at 1545 until 1630 (GMT)


25 January 2013

Network Releasing Partner Amnesty International For Oscar Nominated NO

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UK film distributor Network Releasing have announced an  unique partnership with the human rights organisation Amnesty International centred around the Oscar-nominated drama NO, starring Gael Garcia Bernal, which opens in UK cinemas on 8 February 2013. The partnership will see former Chilean prisoners of conscience or human rights experts presenting the film at screenings at Picturehouse Cinemas across the UK on 12 February 2013.

The arrangement will last for the duration of the cinema and DVD releases of the award-winning film about the true story of bringing democracy to Chile in 1988 after Pinochet’s dictatorial rule, which stars critically-acclaimed Mexican actor Gael Garcia Bernal.

The resulting 'No' campaign succeeded in ending over 16 years of military dictatorship, and is a powerful representation of the change that can be achieved when people come together to stand against oppression. As well as joint editorial activity to spread the message of the film via traditional and digital media, an Amnesty expert or a former Chilean prisoner of conscience will be present at every screening of the film at Picturehouse Cinemas on 12 February 2013. Most of the cinemas have also arranged a post-film discussion to answer questions and discuss the situation in Chile both now and at the time of Pinochet’s rule.

Participating cinemas are listed below:


· The Gate, Notting Hill
· Ritzy Brixton
· Hackney Picturehouse
· Clapham Picturehouse
· Greenwich Picturehouse
· Stratford East
· Belmont Aberdeen
· Duke of York’s Brighton
· Abbeygate, Bury St Edmunds
· Arts Picturehouse, Cambridge
· Cameo Edinburgh
· Exeter Picturehouse
· Regal, Henley
· FACT, Liverpool
· Norwich Picturehouse
· Bath, Little Theatre
· Phoenix, Oxford
· York
· Harbour Lights, Southampton
· Stratford-Upon Avon

Synopsis: Garcia Bernal plays cynical young advertising executive, Rene Saavedra, who is asked to spearhead the “No” campaign for those opposing the Pinochet regime to bring democracy to Chile. With scant resources, constant scrutiny from individuals sympathetic to Pinochet’s totalitarian regime including ad agency colleagues and the secret police, this bold, enthralling film looks at how a team of Chile’s “Mad Men” and opponents of the dictatorial regime instigated change. Seamlessly blending scripted scenes with archive footage, NO is a compelling period piece making it the first essential film to see in 2013.

Tim Beddows, Network Releasing Managing Director commented, “We are delighted to be working with Amnesty International on the release of NO and fully support the values they stand for. They are the perfect cause-related partner for the film.”



NO opens at UK cinemas on 8 February 2013 courtesy of Network Releasing

1 November 2010

UK Trailer For MAMMOTH starring Michelle Williams & Gael Garcia Bernal

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Soda Pictures have sent me the new trailer for MAMMOTH starring Michelle Williams and Gael Garcia  Bernal which is getting a limited release in UK & Ireland next Friday 5th November.
Dysfunctional families seem to be one of the big movie topic especially in the independant/world cinema with Kids Are All Alright ( lesbien couple with kids trying to contact their biological father) and early next year Animal Kingdom about the youngest of a  known criminal family who doesnt want to be in the 'family business' and is pressurised to blag on his family to the cops.In Mammoth Leo(Bernal) is an owner of a booming gaming website and Ellen a emergency nurse  and they have a 8 year old daughter who seems to spend more time with the Fillipino maid (Marife Necesito) who works long and hard to send money home for her 2 sons. Leo heads to Thailand for business and what happens there sparks of a string of events that lead to consquences to all of them.
Mammoth is directed by acclaimed  Swedish director Lucas Moodysson ( A Hole In My Heart, Container). Apoligies to Soda Pictures for taking so long to post this. You can catch Mammoth at Odeon Convent Garden London and Screen Dublin
Synopsis and Trailer after the break....